Get customer trust using online video
Customers are becoming more visual. The rise of social media, access to high-quality cameras, and the prevalence of video hosting websites like YouTube have all made video a natural choice for brands to communicate their values, products, and services. With so many businesses using video marketing as part of their strategy, it’s important for an organization to take their video marketing efforts to the next level; by creating videos that leave lasting impressions with your audience. Let’s take a look at why you should use online videos to build trust with customers and how you can get started today.
Why build trust with online video?
Video is one of the most trusted marketing tools available to brands. Consumers are 3x more likely to buy a product or service from a company that uses video marketing versus those who do not. While written content has its uses, it is not always engaging or informative enough to build trust with readers. Video marketing, on the other hand, is a combination of audio and visual stimulation that is much more likely to keep your customers engaged and interested. With the average attention span of humans being just 8 seconds, you’re more likely to get your message across to your customers with video than written content. Video marketing is also a great way to bring your target customers to your website. Adding video to your site has been proven to increase traffic and sales, while also improving your conversion rates. Customers are 88% more likely to purchase from a business that uses video, and 64% of them will spend more when they do click through.
How to build trust using videos
There are a variety of different ways to build trust with customers using digital videos. Let’s take a look at a few so you can find the best fit for your company.
Create customer testimonials
Asking your satisfied customers to make testimonials for your business is a great way to build trust with potential customers. – It also gives you great content to share on your website, social media channels, or in email marketing campaigns. Once you have these testimonials, they are easy to add to your website or video marketing strategy. Simply upload them to your hosting account, and they will be available for your customers to see whenever they visit your site. You can also add these videos directly to your website. There are a few different ways to do this, depending on the type of website you have.
Create a customer service video
Having a customer service video on your website is a great way to build trust with customers and show that your brand is dedicated to providing a premium experience. This can be as simple as recording your customer service representative responding to common questions. Be sure to include your business name, website, and contact information in the video so customers can get in touch with you if they have trouble with your products. You can also create a video using a customer service chatbot like Smooch or Conversio.
Create a product video
Product videos are another great way to build trust with customers by demonstrating the benefits and features of your products. Product videos also make it easy for customers to learn about your products, even when they are shopping online. You can also use product videos in your email marketing campaigns to boost open rates, click-through rates, and sales. Product videos are easy to create and can be as simple as recording yourself talking about your products, showing the features and benefits, or even interviewing customers who use your products.
Create an explainer video
Explainer videos are another great way to build trust with customers by clearly explaining your products or services. This is especially useful if you sell complicated services, or if your products have a lot of different parts. Explainer videos are also a great way to make potential customers aware of your business and what you have to offer. If you are a B2B company, creating an explainer video is a great way to boost your lead generation. If you are a B2C company, explainer videos can be a great help for your sales team.
Create user-generated content through user-generated videos
If you are in the market for a more creative method of building trust with customers, consider creating user-generated videos. This method involves asking your customers to create videos that showcase their experience with your product or service. You can use video hosting sites to host your customers’ videos, like YouTube or Vimeo. Be sure to provide clear instructions and a call-to-action for your customers so they know what you want them to say in their videos. Once your customers’ videos are published, share them with your audience to build trust with potential customers, and show your current customers that you value their opinions.
Summary
Video is one of the best ways to communicate your message to potential and current customers. When used correctly, it can help build trust with your audience and increase brand loyalty. The best way to use video to build trust is by creating customer testimonials, product demonstrations, or explainer videos. You can also create user-generated content by asking your customers to create videos that demonstrate their experience with your brand.
Creating a higher-quality video can have a greater reach and more engagement. Call us now at (647) 636-5147 to take advantage of the amazing benefits of video production as a long-lasting marketing tool!
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