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Use Video for Lead Generation

 

54% of B2B marketers report that adding video to their websites increases leads. It’s clear that video is an excellent medium for lead generation. It resonates with customers and helps you reach out to them in a way that’s interactive and engaging. It can also be used to answer common questions that your customers may have. You can create a video-call-to-action (VTCT) as a way to collect leads. Here are a few tips to help you create VTCTs:

Make Sure It Respects Your Audience:
Having loud or overly salesy videos on your website could scare off your visitors. Make sure that your VTCTs are engaging and short, and that they don’t push your sales agenda.

Make It Relevant:
Create VTCTs that are relevant to your customers and answer their questions. Help them make informed decisions about your products by giving them the information they need.

Keep It Short:
Your VTCTs should be short and sweet. The shorter the video is, the more likely it is that your customers will watch it.

Track Your Results:
Once you have published your VTCT, track its progress through your analytics platform to see what kind of response you are getting from your customers.

Video production can be a very impactful and long-lasting marketing tool. A well-produced video can reach thousands of people, and it remains on your website for months or even years. If you want to produce a higher-quality video that has a greater reach and more engagement contact us today at (647) 636-5147

 

 

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