Why use video for your social media channels?

Social media has changed the way people communicate. Users are more interested in sharing their day-to-day activities and experiences, rather than reading lengthy articles or posts. Thanks to the ease of use, videos have become one of the most popular ways to communicate with friends, family, and followers. These might be the most obvious reasons, but it’s important to note that video has the ability to go viral faster than other types of content. What’s more, research shows that people are 55% more likely to share a video if it’s relevant to them.

Social media is an ideal platform for businesses to engage with customers. Because social media is so accessible and mostly visual, it’s a great way to create a human connection with your audience and build your brand.

Why You Should Use Video for Social Media
There are a number of key benefits of using video for your social media campaigns, including:

• Video is more engaging than text-based posts: People are more likely to share and engage with a post that’s accompanied by a visual.
• Video increases your brand image: Video is a great way to showcase your brand identity and establish your business as an authority.
• Increase in social media followers: Video posts often receive more engagement compared to text-based posts, which have a larger impact on your audience’s trust of your brand.

If you’re looking for a video marketing service that offers affordable and reliable support, get in touch with our team today! We’d love to show you why we’re one of the finest online video marketing services.